Friday, March 28, 2008

No idea is stupid...

According to Edison, to create a good invention you need imagination and a pile of junk (he should know...). Here are a couple of simple ideas worth billions.
*Jeff Bezos had the idea of selling books on the internet. Saving on storage and wide spaces (book shops) helped him sell books at lower prices and the result was a richness of 4.4 billion dollars. That idea is called Amazon.com.
*The idea of the son of Russian immigrants was to add a sticker of a horse to a normal polo t-shirt and sell it for 50 dollars a piece, and the final result is a richness of 5 billion dollars. This man is Ralph Lauren who worked in a department store for Brooks Brothers. He borrowed 50,000 dollars and launched “Polo”. In 1994 he sold 28% of the incomes of the company and earned 138 million dollars. Presently Lauren’s fortune amounts 5 billion dollars.
*A drink that contains caffeine and carbonate with a lot of vitamin B, and launching it on the market for sportsmen and party lovers was a success. Yoovidhya and Mateschitz created Red Bull and addressed it to young people buy using bold adverts and extreme spots. Red Bull is the owner of a Formula 1 team and two football clubs: the Red Bull Salzburg and the New York Red Bulls. The value of their richness is 3 billion dollars, each.

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