If IBM made toasters...
They would want one big toaster where people bring bread to be submitted for overnight toasting. IBM would claim a worldwide market for five, maybe six toasters.
If Microsoft made toasters...
Every time you bought a loaf of bread, you would have to buy a toaster. You wouldn't have to take the toaster, but you'd still have to pay for it anyway. Toaster '95 would weigh 15,000 pounds (hence requiring a reinforced steel countertop), draw enough electricity to power a small city, take up 95% of the space in your kitchen, would claim to be the first toaster that lets you control how light or dark you want your toast to be, and would secretly interrogate your other appliances to find out who made them. Everyone would hate Microsoft toasters, but nonetheless would buy them since most of the good bread only works with their toasters.
If Apple made toasters...
It would do everything the Microsoft toaster does, but 5 years earlier.
If Hewlett-Packard made toasters...
They would market the Reverse Polish Toaster, which takes in toast and gives you regular bread.
If Sony made toasters...
Their Personal Toasting Device, which would be barely larger than the single piece of bread it is meant to toast, can be conveniently attached to a your belt.
If Radio Shack made toasters...
The staff would sell you a toaster, but not know anything about it. You would be able to buy all the parts to build your own toaster.
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