Each time a Google user searches the Web, the company gathers information about that customer's tastes and interests that could potentially be used by third parties such as advertisers. It has more than 60 percent of the world's Web search business.Google shares general user statistics but is adamant it never shares personal data outside the company."We are exploring ways to redesign cookies and to reduce their expiration," Google states. "We plan to make an announcement about privacy improvements for our cookies in the coming months. National data retention policies of individual European nations vary from six months to 24 months, depending on the country. Google wants to cut that time in half. However, U.S.Department of Justice has called for a 24-month data retention period.
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